Ad Network is an intermediary company that connects advertisers with publishers to facilitate ad placements. Examples: Facebook Audience Network, Verizon Media, Brightroll, etc.
Learn moreAd exchanges serve as the dynamic cornerstone of the online advertising landscape, revolutionizing the way online ad space is bought and sold. Functioning as virtual marketplaces, ad exchanges facilitate real-time auctions, connecting publishers seeking to monetize their digital inventory with advertisers eager to reach their target audiences. This innovative ecosystem operates on a real-time bidding (RTB) model, ensuring instantaneous transactions as users engage with digital content. The efficiency and transparency of ad exchanges empower publishers to maximize revenue by auctioning…
Learn moreAn ad Tag is a snippet of code that defines an ad placement and provides information to the ad server. Also known as Ad URLs. Some Ad Servers like SpotX generate Ad Tags in numbers and some Ad Servers generate Ad Tags in URLs.
Learn moreSSAI (Server-Side Ad Insertion) technique is used to seamlessly insert ads into video content on the server side. It enables uninterrupted video playback by preloading ads and seamlessly stitching them into the content. It can bypass ad blockers and also run ads irrespective of the player.
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Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
Scalability in applications means that as more people start using the app or as the app handles more data, it continues to perform well without crashing or slowing down. Imagine you’re hosting a party. If you plan well and have enough food, drinks, and space to accommodate all the guests, your party will run smoothly. But if too many people show up and you run out of resources, like food or space, your party might become chaotic. Similarly, in an application, scalability means ensuring that no matter how many users or how much data comes in, the app can handle it without breaking down. This often involves designing the app in a way that allows it to grow easily ensuring optimal resource allocation and performance ensuring high availability and cost-effectiveness. This webinar will explore scalability in apps and how it is achieved.
9:00 AM PST
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